Product Frameworks

The Lean Canvas

Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. 

Double Diamond

Design Council’s framework for innovation helps designers and non-designers across the globe tackle some of the most complex social, economic and environmental problems.

Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is a strategy and innovation process that ties customer-defined metrics to the “job-to-be-done”

Pragmatic Framework 

The Pragmatic Framework breaks down the essential activities needed to build and market products people want to buy.

Working backwards

At Amazon, we start with the customer and work backwards.
Begin the Working Backwards process by answering the 5 Customer Questions.

Hook Model

We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant in users’ minds and lives. 

Kano Model

Noriaki Kano, a Japanese researcher published a paper in 1984 with a set of ideas and techniques that help us determine our customers’ satisfaction with product features

Design Thinking

Design thinking is a human-centered approach to innovation—anchored in understanding customer’s needs, rapid prototyping, and generating creative ideas

HEART framework

While helping Google product teams define UX metrics, we noticed that our suggestions tended to fall into five categories:

Product-Market Fit Pyramid

Product-Market Fit Pyramid consists of five layers. It all starts with your target customer, which is the base of the pyramid. The layer above that is their underserved needs

Game Thinking

Game Thinking helps you validate your idea by testing the right prototype on the right customers. Learn how this powerful methodology works – step by step.

Opportunity Solution Tree

An opportunity solution tree visualizes what you are learning in discovery and the decisions you are making along the way.