Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions.
Design Council’s framework for innovation helps designers and non-designers across the globe tackle some of the most complex social, economic and environmental problems.
Outcome-Driven Innovation® (ODI) is a strategy and innovation process that ties customer-defined metrics to the “job-to-be-done”
The Pragmatic Framework breaks down the essential activities needed to build and market products people want to buy.
At Amazon, we start with the customer and work backwards.
Begin the Working Backwards process by answering the 5 Customer Questions.
We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant in users’ minds and lives.
Noriaki Kano, a Japanese researcher published a paper in 1984 with a set of ideas and techniques that help us determine our customers’ satisfaction with product features
Design thinking is a human-centered approach to innovation—anchored in understanding customer’s needs, rapid prototyping, and generating creative ideas
While helping Google product teams define UX metrics, we noticed that our suggestions tended to fall into five categories:
Product-Market Fit Pyramid consists of five layers. It all starts with your target customer, which is the base of the pyramid. The layer above that is their underserved needs
Game Thinking helps you validate your idea by testing the right prototype on the right customers. Learn how this powerful methodology works – step by step.
An opportunity solution tree visualizes what you are learning in discovery and the decisions you are making along the way.